Information Architecture – Case Studies & Web Theory
The beginning of Chapter 2 of Web Theory, I understood this statement in this way. When I was using Google to look for pictures for my blogs or links for information about upcoming movies, do I really care that my search came back with over 23 million results and took 0.05 seconds. I do care about the quality of the information I find and there should be reasonable amount of time. As a public trainer for the library’s computer classes for seniors, I’ve instructed them on the benefits/disadvantages of search engines. While many search engines do an adequate job of looking for information, as these engines are in the business of making money, advertisers pay for their company/profile/service to appear above all others. The caveat I tell my students, the first results many not be the best or correct answer to meet your needs. However, when they see the same “over 23 million results and took 0.05 seconds” it is likely they will the sense of information overload and not search further on the current engine or a competitor. I can asses the value of the information easily for myself or a patron but for a novice on their own, it is a daunting task. Below is a screen capture from Tag Galaxy. This looks for pictures based on keyword(s) and sets them up in this format. You can interact with the picture globe using the mouse and best of all, unlike Google and the kind, there is no sense of top priority. All the pics are treat the same and you get a better and quicker sense of the information being presented. If this concept and organization can be done with regular information, could looking for information be a much easier task?
Whether one is referring to the immediacy of use, the multimedia play, the hypertext links between sites and text, or the blending of personal space with sites that are for more public perusal, the Web and the Internet can be conceptualized as a media technology that produces a loose Web of interrelated activities.
Chapter 3 dealt with the Web as Communications. When I read the statement above, I was saying to myself, they are talking about the social media sites like Twitter, Facebook, MySpace etc. Yet, there was no mention of it, why? That’s when I starting to look at when this book was printed and it was in 2003. No wonder there was no mention of the social sites because they were not invented yet. Nonetheless, considering the year this book was created, the discussion of the loose Web has come to fruition. Just on Facebook alone, we have the immediacy of use from being with an online community through the computer and now through our mobile devices. We have multimedia play which can be simply embedded players to play music, watch YouTube videos, as well as play games with one another. Also, Facebook users post items they come across to share with their friends or post to their own profile.
So what is in store for the future? For me, I like to see how information can come to me and be tailored to my wants, needs and desires without having to go out and search for it. The promise of Web 3.0 will have something similar to what was seen in the movie Minority Report with Tom Cruise. There is one scene that really captures the essence of what I believe will the be the next big leap in information.
INT. THE GAP - DAY As Anderton walks in the door, gets his new eyes scanned, and we hear a voice say: STORE VOICE Hello, Mr. Yakamoto! Welcome back to the Gap. Anderton stops cold as a HOLOGRAPHIC IMAGE OF A HUGE ASIAN MAN now appears standing in front of him. STORE VOICE How'd those assorted tank tops work out for you? Anderton stops and stares at the thug-like previous owner of his eyes who's now shown wearing a sweater that changes from color to color. STORE VOICE Come on in and see how good you look in one of our new Winter sweaters. Can Google become this user centric when it comes to information?